{"id":12054,"date":"2021-04-13T11:02:06","date_gmt":"2021-04-13T03:02:06","guid":{"rendered":"https:\/\/battery9999.com\/en\/?p=12054"},"modified":"2021-04-13T11:02:06","modified_gmt":"2021-04-13T03:02:06","slug":"tim-cook-drops-hints-about-autonomous-tech-and-the-apple-car","status":"publish","type":"post","link":"https:\/\/battery9999.com\/en\/tim-cook-drops-hints-about-autonomous-tech-and-the-apple-car\/","title":{"rendered":"Tim Cook drops hints about autonomous tech and the Apple car"},"content":{"rendered":"<div class=\"article__byline\"><span class=\"article__byline__meta\"><time class=\"full-date-time\" datetime=\"2021-04-05T20:39:34\">April 6, 2021<\/time><\/span><\/div>\n<div class=\"container__access-control\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12056\" src=\"https:\/\/battery9999.com\/wp-content\/uploads\/2021\/04\/GettyImages-693012602-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/div>\n<p><!--more--><\/p>\n<div class=\"article-content\">\n<p id=\"speakable-summary\">Apple CEO Tim Cook dropped a few hints in an interview released Monday about the direction of the much-anticipated Apple car, including that autonomous vehicle technology will likely be a key feature.<\/p>\n<p>\u201cThe autonomy itself is a core technology, in my view,\u201d\u00a0<a href=\"https:\/\/www.nytimes.com\/2021\/04\/05\/opinion\/apples-ceo-is-making-very-different-choices-from-mark-zuckerberg.html?\">Cook told Kara Swisher in an interview on the \u201cSway\u201d podcast<\/a>. \u201cIf you sort of step back, the car, in a lot of ways, is a robot. An autonomous car is a robot. And so there\u2019s lots of things you can do with autonomy. And we\u2019ll see what Apple does.\u201d<\/p>\n<p>Cook was careful not to reveal too much, declining to answer Swisher\u2019s question outright if Apple is planning to produce a car itself or the tech within the car. What clues he did drop, suggests Project Titan is working on something in the middle.<\/p>\n<div class=\"piano-inline-promo\"><\/div>\n<p>\u201cWe love to integrate hardware, software and services, and find the intersection points of those because we think that\u2019s where the magic occurs,\u201d said Cook. \u201cAnd we love to own the primary technology that\u2019s around that.\u201d<\/p>\n<p>To which Swisher responded: \u201cI\u2019m going to go with car for that, if you don\u2019t mind. I\u2019m just going to jump to car.\u201d<\/p>\n<p>We are, too.<\/p>\n<div class=\"embed breakout\"><\/div>\n<p>Many people in the micromobility industry like to say that e-scooters are basically iPhones on wheels, but it\u2019s more likely that the Apple car will\u00a0<em>actually<\/em>\u00a0be the iPhone on wheels. Apple is generally known for owning all of its hardware and software, so it wouldn\u2019t be surprising to see Apple engineers working closely with a manufacturer to produce an Apple car, with the potential to one day cut out the middle man and become the manufacturer.<\/p>\n<p>The so-called Project Titan appeared at risk of failing before a car was ever seen by the public with mass layoffs in 2019. However, more recent reports suggest that the\u00a0<a href=\"https:\/\/techcrunch.com\/2020\/12\/21\/the-apple-car-chatter-is-back-with-new-reports-pointing-to-a-2024-launch-date\/\">project is alive<\/a>\u00a0and well with plans to make a self-driving electric passenger vehicle by 2024.<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2021\/02\/03\/apple-and-hyundai-kia-driving-towards-deal-on-apple-car.html\">Earlier this year, CNBC reported that Apple was close to finalizing a deal with Hyundai-Kia<\/a>\u00a0to build an Apple-branded self-driving car at the Kia assembly plant in West Point, Georgia. Sources familiar with Apple\u2019s interest in Hyundai say the company wants to work with an automaker that will let Apple hold the reins on the software and hardware that will go into the car.<\/p>\n<p>The two companies never reached a deal and talks fell apart in February,\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-02-08\/hyundai-kia-say-they-aren-t-in-ev-discussions-with-apple\">according to multiple reports<\/a>. That hasn\u2019t stopped the flow of rumors and reports about Apple and its plans, which have previously been linked to other suppliers, automakers such as Nissan and\u00a0<a href=\"https:\/\/www.theverge.com\/2021\/1\/12\/22225026\/apple-canoo-acquisition-investment-electric-car-goev\">even startups<\/a>.<\/p>\n<p>It\u2019s still unclear what the Apple car will look like, but as a passenger vehicle, rather than a robotaxi or delivery vehicle, it will be going up against the likes of Tesla.<\/p>\n<p>\u201cI\u2019ve never spoken to Elon, although I have great admiration and respect for the company he\u2019s built,\u201d said Cook. \u201cI think Tesla has done an unbelievable job of not only establishing the lead, but keeping the lead for such a long period of time in the EV space. So I have great appreciation for them.\u201d<\/p>\n<p>Project Titan is being led by Doug Field, who was formerly senior vice president of engineering at Tesla and one of the key players behind the Model 3 launch.<\/p>\n<p>Souce:<a href=\"https:\/\/techcrunch.com\/2021\/04\/05\/tim-cook-drops-hints-about-autonomous-tech-and-the-apple-car\/?guccounter=1\">Tim Cook drops hints about autonomous tech and the Apple car<\/a><\/p>\n<\/div>\n<div class=\"container__access-control\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>April 6, 2021 \u00a0<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-12054","post","type-post","status-publish","format-standard","hentry","category-industrial-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Cook drops hints about autonomous tech and the Apple car - 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