{"id":6303,"date":"2018-12-12T09:47:50","date_gmt":"2018-12-12T01:47:50","guid":{"rendered":"https:\/\/battery9999.com\/%e5%93%a1%e5%b7%a5%e6%93%8d%e4%bd%9c%e5%a4%b1%e8%aa%a4%e5%88%8a%e7%99%bb%e8%99%9b%e6%a7%8b%e5%bb%a3%e5%91%8a%ef%bc%8cgoogle-%e6%90%8d%e5%a4%b1%e5%8d%83%e8%90%ac%e7%be%8e%e5%85%83\/"},"modified":"2018-12-12T10:03:12","modified_gmt":"2018-12-12T02:03:12","slug":"%e5%93%a1%e5%b7%a5%e6%93%8d%e4%bd%9c%e5%a4%b1%e8%aa%a4%e5%88%8a%e7%99%bb%e8%99%9b%e6%a7%8b%e5%bb%a3%e5%91%8a%ef%bc%8cgoogle-%e6%90%8d%e5%a4%b1%e5%8d%83%e8%90%ac%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"https:\/\/battery9999.com\/en\/%e5%93%a1%e5%b7%a5%e6%93%8d%e4%bd%9c%e5%a4%b1%e8%aa%a4%e5%88%8a%e7%99%bb%e8%99%9b%e6%a7%8b%e5%bb%a3%e5%91%8a%ef%bc%8cgoogle-%e6%90%8d%e5%a4%b1%e5%8d%83%e8%90%ac%e7%be%8e%e5%85%83\/","title":{"rendered":"How Google Lost Hundreds of Thousands of Dollars in an Hour and a Half"},"content":{"rendered":"<p><span class=\"head\"><span class=\"byline-component__content\">Davey Alba<\/span><\/span><span class=\"brow-component--business\"> business <\/span><time class=\"date-mdy\">11.12.14<\/time><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6305\" src=\"https:\/\/battery9999.com\/wp-content\/uploads\/2018\/12\/lollipop_005-267x200.jpg\" alt=\"\" width=\"267\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p><span class=\"lede\">For a brief <\/span>window this morning, something strange happened to the internet.<\/p>\n<p>At approximately 9:15am ET, display ads disappeared across mega-trafficked media websites such as BuzzFeed, Time, Forbes, Gawker and Vox, replaced instead by big, blank spaces. Some <a href=\"https:\/\/twitter.com\/search?q=dfp&amp;src=typd\" target=\"_blank\" rel=\"noopener noreferrer\">were understandably pleased<\/a> at the mini-vacation they got from companies making money from their eyeballs, but those running the websites weren&#8217;t so happy\u2014and neither was Google. It was the one who was supposed to supply those ads.<\/p>\n<p class=\"paywall\">The end result? A ton of lost money for all those websites\u2014and for Google. How much? That&#8217;s hard to say. But Google alone likely lost several hundred thousands dollars in about an hour and a half\u2014and the other sites lost a comparable amount, <a href=\"http:\/\/www.businessinsider.com\/doubleclick-for-publishers-down-2014-11\" target=\"_blank\" rel=\"noopener noreferrer\">if not more<\/a>.<\/p>\n<p class=\"paywall\">In the wake of the ads outage, Google <a href=\"https:\/\/productforums.google.com\/forum\/#!forum\/dfp\" target=\"_blank\" rel=\"noopener noreferrer\">scrambled<\/a> to figure out what caused it, and by 10:45am, most websites were back to normal. Google posted a quick memo\u2014which <a href=\"http:\/\/doubleclickpublishers.blogspot.co.uk\/2014\/11\/doubleclick-for-publishers-back-up-and.html\" target=\"_blank\" rel=\"noopener noreferrer\">reads like a sigh of relief<\/a>\u2014saying things were back up and running.<\/p>\n<p class=\"paywall\">The glitch was caused by the ad tool called <a href=\"http:\/\/www.google.com\/doubleclick\/publishers\/welcome\/\" target=\"_blank\" rel=\"noopener noreferrer\">DoubleClick for Publishers<\/a>, or DFP\u2014a Google advertising service used by many websites to manage ad operations, and whose content is hosted on Google machines rather than the servers that hold the publisher&#8217;s own content.<\/p>\n<p class=\"paywall\">Google says it doesn&#8217;t publicly reveal its revenue stream for DoubleClick for Publishers, instead lumping it in under &#8220;other&#8221; revenue on its earnings reports. That includes anything that doesn&#8217;t come from ad revenue on its own websites or from websites that use its AdSense ad network. Based on the company\u2019s <a href=\"https:\/\/investor.google.com\/pdf\/2013Q4_google_earnings_data.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2013 annual report<\/a>, it made $568,000 per hour in &#8220;other&#8221; revenue across the internet. Though this includes more than DoubleClick dollars, we can roughly estimate that the company lost something approaching $1 million from this morning\u2019s ad server hiccup.<\/p>\n<p class=\"paywall\">The last time Google\u2019s DFP system failed was more than a year ago, in March 2013, when the service was <a href=\"http:\/\/www.businessinsider.com\/doubleclick-for-publishers-down-2014-11\" target=\"_blank\" rel=\"noopener noreferrer\">down for several hours<\/a>. This sort of outage may please you in some way, but don&#8217;t get used to it. The internet, after all, runs on ads.<\/p>\n<p class=\"paywall\">\u00a0Source:<a href=\"https:\/\/www.wired.com\/2014\/11\/ad-failure\/\">https:\/\/www.wired.com\/2014\/11\/ad-failure\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Davey Alba business 11.12.14 &nbsp;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113,91],"tags":[],"class_list":["post-6303","post","type-post","status-publish","format-standard","hentry","category-industrial-news","category-news-center"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Google Lost Hundreds of Thousands of Dollars in an Hour and a Half - \u660c\u8467\u80a1\u4efd\u6709\u9650\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/battery9999.com\/en\/\u54e1\u5de5\u64cd\u4f5c\u5931\u8aa4\u520a\u767b\u865b\u69cb\u5ee3\u544a\uff0cgoogle-\u640d\u5931\u5343\u842c\u7f8e\u5143\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Google Lost Hundreds of Thousands of Dollars in an Hour and a Half - 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