{"id":19018,"date":"2024-09-25T10:44:19","date_gmt":"2024-09-25T02:44:19","guid":{"rendered":"https:\/\/battery9999.com\/fr\/?p=19018"},"modified":"2024-09-25T10:44:19","modified_gmt":"2024-09-25T02:44:19","slug":"le-divorce-est-prononce-entre-mercedes-et-byd-dans-la-coentreprise-denza","status":"publish","type":"post","link":"https:\/\/battery9999.com\/fr\/le-divorce-est-prononce-entre-mercedes-et-byd-dans-la-coentreprise-denza\/","title":{"rendered":"Le divorce est prononc\u00e9 entre Mercedes et BYD dans la coentreprise Denza"},"content":{"rendered":"<p>19 septembre 2024<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-19019\" src=\"https:\/\/battery9999.com\/wp-content\/uploads\/2024\/09\/2024-09-25_104320-300x196.jpg\" alt=\"\" width=\"300\" height=\"196\" srcset=\"https:\/\/battery9999.com\/wp-content\/uploads\/2024\/09\/2024-09-25_104320-300x196.jpg 300w, https:\/\/battery9999.com\/wp-content\/uploads\/2024\/09\/2024-09-25_104320-450x294.jpg 450w, https:\/\/battery9999.com\/wp-content\/uploads\/2024\/09\/2024-09-25_104320.jpg 593w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><!--more--><\/p>\n<p>BYD a r\u00e9cemment pris le contr\u00f4le total de sa coentreprise avec Mercedes-Benz en Chine. Cette d\u00e9cision intervient alors que de nombreux acteurs internationaux cherchent \u00e0 r\u00e9duire leur exposition au plus grand march\u00e9 automobile mondial, en r\u00e9ponse \u00e0 un contexte de plus en plus complexe et \u00e0 des tensions commerciales croissantes entre la Chine et l\u2019Europe.<\/p>\n<h2>Une sortie de sc\u00e8ne discr\u00e8te pour Mercedes-Benz<\/h2>\n<p>Le 16 septembre, BYD a annonc\u00e9 avoir acquis les 10 % d\u2019actions qu\u2019elle ne poss\u00e9dait pas encore dans Shenzhen BYD New Energy, la soci\u00e9t\u00e9 cr\u00e9\u00e9e en 2011 pour commercialiser les v\u00e9hicules \u00e9lectriques haut de gamme sous la marque Denza.\u00a0<a class=\"link \" href=\"https:\/\/www.autoplus.fr\/marque\/mercedes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ylk=\"slk:Mercedes-Benz;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"9\" data-v9y=\"1\">Mercedes-Benz<\/a>, qui d\u00e9tenait cette petite part restante, n\u2019a fait aucun commentaire officiel concernant cette cession, mais ce d\u00e9part semble marquer\u00a0<strong>la fin d\u2019une \u00e8re pour le constructeur allemand en Chine<\/strong>. Denza \u00e9tait \u00e0 la base une entreprise \u00e0 parts \u00e9gales entre BYD, leader incontest\u00e9 des v\u00e9hicules \u00e9lectriques en Chine, et Mercedes-Benz.<br \/>\nLe projet visait \u00e0 capter une part du march\u00e9 chinois des v\u00e9hicules \u00e9lectriques de luxe, un secteur en pleine expansion. Cependant, les r\u00e9sultats des premi\u00e8res ann\u00e9es n\u2019ont pas \u00e9t\u00e9 \u00e0 la hauteur des esp\u00e9rances, poussant Mercedes \u00e0\u00a0<strong>r\u00e9duire sa participation \u00e0 seulement 10 % en 2021<\/strong>. La coentreprise BYD-Mercedes s\u2019\u00e9tait form\u00e9e \u00e0 un moment o\u00f9 les constructeurs occidentaux misaient beaucoup sur le march\u00e9 chinois pour stimuler leur croissance, particuli\u00e8rement dans le segment des v\u00e9hicules \u00e9lectriques.<br \/>\n<a class=\"link \" href=\"https:\/\/www.autoplus.fr\/actualite\/denza-nouvelle-marque-premium-europe-915057.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ylk=\"slk:Denza;elm:context_link;itc:0;sec:content-canvas\" data-rapid_p=\"10\" data-v9y=\"1\">Denza<\/a>\u00a0\u00e9tait cens\u00e9e fusionner l\u2019expertise technique allemande avec la compr\u00e9hension du march\u00e9 local de BYD. Cependant, malgr\u00e9 cet alliage prometteur, Denza n\u2019a pas imm\u00e9diatement trouv\u00e9 sa place.<\/p>\n<p>La source:<a href=\"https:\/\/fr.news.yahoo.com\/divorce-prononc%C3%A9-entre-mercedes-byd-163016998.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAAj3VTSdGxpKde4i2RwxA8R7FbmpOhjIxGG4PEwwXILcnfDLSLoqNEs-ORJUsNNJFt_DyRIU624fHo27QwcpBSsJDkDlnEWnRbHPky0KWet16zPIUlr2FcT-em6pPTqaj2Af1zcMlP3iiPiqmPEWyVGGVvNSWpRQuo68Iw2IJZPl\">Le divorce est prononc\u00e9 entre Mercedes et BYD dans la coentreprise Denza (yahoo.com)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>19 septembre 2024<\/p>\n","protected":false},"author":12,"featured_media":19019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[795],"tags":[],"class_list":["post-19018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-industrielles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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